The size of the company and its operations are smaller than other large retail supermarkets. Nosh has a good brand image among people who have more sophisticated eating habits. The company is lagging in making revenue by attracting customers from all industries. Nosh encourages customers to spend money wisely on food rather than buying in bulk and wasting food. The company strongly places its strong point in the freshness of its products. Nosh as an accompaniment is smaller in size but generates higher turnover. Nosh only focuses on products that can be sold based on market demand. Since the company is small in size and activity, it maintains good relationships with customers. Nosh sells plates, salads, flowers and baskets online. Nosh has a unique position in the market; it is not affected by large supermarkets even if they are very close to Nosh. Nosh wants his customers to visit three times a week. It provides fresh fish, chicken, lamb and pork throughout the day, which makes this company stand out from other retailers. They import many products and are able to sell at fair prices since they are the main importers. Nosh offers the best quality French cheeses such as Camembert or Brie for the best value for money on the market. A good tool for analyzing the internal strengths and weaknesses of the company