There are many theories that scientists, under certain circumstances, try to extrapolate as to why the brain goes through the ever-evolving neural alterations it undergoes due to focused attention . One of these theories is what many neuroscientists rightly call neuroplasticity. This theory, as some philosophers would have us believe, goes against the current dogma of materialistic views that many neuroscientists hold on mind-body interaction. The way we focus our attention has a big effect on the way our brain changes, whether through the Internet or other technological devices, the way we use our brain's neurocircuitry to focus our attention has created a multifaceted effect about how our brain works. . This shift in information retrieval has transformed our society and even our cognition. Therefore, to further narrow this paradigm, our society is looking at some important changes to be made due to the emerging and cutting-edge research of neuroscientists on how we can improve the neuronal development of our brain through neuroplasticity. Knowledge and information are one way that our society has progressed as much as it has. We are a more driven and competitive society than we were decades ago thanks to the way technology and neuroscience have both advanced to keep pace with our ever-increasing desire to explore the untapped potential of our increasingly plastic cognition. The more we use the cognitive reserves of our brain, the more we strengthen the connections between the white matter components of our brain's neurons, thus strengthening the various connections of the frontal cerebral cortex. In accordance with this, the evolution of our society has grown profusely over the years. However...... half of the paper ......y D., Besser, Michael., Ell, Jonathan., and Fulham, Michael J. “F 18-inch Fludeoxyglucose Positron Emission Tomography and MRI. " Archives of Neurology (1995): 1507-1510. Schwartz, Jeffrey M., Stapp, Henry P. and Beauregard, Mario. "Quantum physics in neuroscience and psychology: a neurophysical model of mind-brain interaction". Philosophical Transactions of the Royal Society Biological Sciences 360 .1458 (2005): 1309-1327 .Seung, Sebastin H., "Hebb's Half a Century." Nature Neuroscience Supplement vol.3 (2000): 1166Small, Gary W., Moody, Teena D., Siddarth, Prabha., Bookheimer, Susan Y. “Your Brain on Google: Patterns of Brain Activation During Internet Search.” American Journal of Geriatric Psych 17 n. 2. (2009).Welcome trust. “Brain scans support findings that IQ can increase or decrease significantly during adolescence.” Everyday science (2011).