Jesus is preaching to the crowd and telling them to heed his words. Jesus then tells the parable of the man who built his house on a foundation of rock versus the man who built his house on sand. The gentleman who built his house on the rock took the risks into consideration and although he could not plan for every possible scenario, he paid attention to the risks involved in building his house on sand rather than rock. As the head of his family, he decided to build his home in an area that may not have been as beautiful or desirable, but was safe and rested on a solid foundation. Likewise, leaders must evaluate and balance possible organizational risks. While some decisions may not be easy or popular, the goal is to take precautions when making decisions about risk