Topic > Guerrilla Marketing Strategy: Case Study: Aperture Cameras

We wanted our compensation package to directly impact a positive work environment that was central to our value chain and assembly line production costs . We have hired skilled, experienced and loyal employees who have demonstrated commitment to our success. Our strategy was to increase the annual base by 1% to 3% with good benefits and bonuses in order to increase productivity levels, reduce warranty claim costs and retain our skilled workers. We maximized overtime when necessary to keep up with production levels. As our cash flow has increased, we have increased PAT training costs and incentive bonuses. With the increase in our annual base salary and retirement incentives we have seen improvements among our PAT members with their assembly skills and diligent work ethic. We outsource mostly in quarter 3 and then make them redundant in quarter 4 so we don't carry them over into the next year. We have worked to identify trends to formulate a competitive strategy to minimize production costs, balance of skilled employees and good compensation