Communicating through marketingFor some companies, marketing is the only form of communication with their customers. Through it, organizations convey their message to attract new customers, retain them and prevent migration to competing products. By analyzing how Pepsi and Snapple communicate through marketing, it is clearly shown how communication occurs by imposing brand image, values ​​and association and how these are communicated to attract and retain their customers. To gain loyalty and repeat business there are two aspects that a product must offer, the first is physical satisfaction, for example, this means that the drink must taste as expected, or better. It may also need to satisfy another need for which it was purchased, which could be to quench thirst or satisfy a desire for a particular taste. There is also the psychological aspect that the drink must satisfy. The buyer must feel satisfied with the brand, whether it is in a can or a bottle, the brand image may be important. This can impact the decision of which drink to purchase for the first time and then on subsequent occasions. Look at how Pepsi has communicated with advertising the development of their brand image and see how it attracts the target market and also creates a level of identification. Diet Pepsi, for example, is very effective at communicating and, as the number one diet drink globally, the message seems to work. One of the most remembered advertisements in the United States looks at fashion and trends. There is a very scenic scene with a broken down car in the desert and a famous star in a tuxedo, P Diddy, who is going to an awards ceremony. The Pepsi truck stops and takes the stranded star to the red carpet where the truck is seen as a fashion statement. The aim is to appear different and young, the audience this advertisement is aimed at are those who might be attracted to the awards ceremony itself and are also interested in fashion trends, so there is both aspiration and identification. The trucks are shown being used by a variety of stars, keys handed out to valets and even parties inside. The emotional feeling depicted is young and energetic, making the most of life and embracing all there is to offer.