YouTube would help extend this advantage to a more profitable stage. Advertisers would be more willing to pay a premium for ads on a video search rather than pay for a text search. Another advantage of Google was the amount of financial resources allocated to boast its innovative services. For example, Google Search, Blogger, Finance, Google Docs and Apps, Google Chrome and many other acquisitions such as YouTube. Thanks to such resources, Google could easily address copyright protection issues. Therefore, to avoid pirated content on the channel, YouTube has signed an agreement with CBS broadcast and music companies such as Sony, Universal and Warner to broadcast their videos and share advertising revenue. Google's biggest advantage is its ability to offer users a “one-stop shop” for all its services, and at no cost. A third competitive advantage was Google's strong market share. According to the ranking, Google held 66%, while Yahoo held 17% and Microsoft held 15%. Due to the number of people who search the Internet on Google, the name has become the expression "Google it". User loyalty is also part of Google's advantage, as they feel comfortable with the site and don't want to try other searches