3.NEEDThrough this project I will focus on the "Impact of Inflation on Consumer Buying Behavior towards Insurance". It is necessary to know the perception of consumers and their behavior due to the effect of inflation towards various circumstances of the insurance industry. Inflation affects insurers through numerous channels: • Non-life insurers: Increase in claims costs • Life insurers: Deflation puts interest rate guarantees at risk. Inflation is a plus, if accompanied by higher interest rates. From an investment perspective, inflation also impacts returns. Insurers can partially mitigate inflation risk through contract design, reinsurance and investment strategy. Therefore my project will assist insurers for the same purpose. It provides consumer perception and behavior towards various aspects of the effects of inflation and the ways in which a rational consumer would react to the inflationary effects on the insurance industry which would directly or indirectly affect their purchases and costs. The insurance industry is suffering from a huge recession due to the impact of inflation and there is a need to reduce this effect through proper analysis of consumer perceptions and behavior.4. SCOPEI implemented my project on the topic “Impact of inflation on consumer purchasing behavior towards insurance”. I interviewed 200 people while carrying out the survey to obtain primary data. It helped me to understand various aspects of the effect of inflation on the insurance sectors by analyzing changes in consumer responses and purchasing behavior towards it attempts to shed light on recent years' changes in the sales facts and figures of various insurance products with changes in inflation reveal... halfway through the document... a particular policy from the beginning? if you changed, what was the reason for the change? • Yes • No10). of premium relating to the insurance product you have? • Yes • No11). Did you have a mediclaim policy? • Yes• No12).How many mediclaim policies do you have and how many of these have you previously owned? • 413). Since the mediclaim premium is increasing, this also has an effect on the gross direct premium collection so will you continue to buy that damage compensation policy?• Yes• No THANK YOU FOR YOUR KIND COOPERATION. INVESTIGATION BY AFIFA KHANAMITY UNIVERSITY