Stephanie LietaertFinal ProjectFood & Drink4/22/14Blue Mist SpaProject Summary/OverviewBlue Mist Spa will be a full-service salon and spa located in South Dakota. It will provide services that include facials, hair styling, waxing, eyelash extensions and more. It will be the only full service spa in the area which will give them the opportunity to attract customers from all over the area as it is the only one around. It will be located just off the highway in a nice little square that is very open and hard to miss. It will be open from 9 in the morning to 9 in the evening and we suggest making an appointment before entering so that we can have the complete service that the customer deserves. Blue Mist Spa will feature an all-female staff, highly trained in their specialty areas. This spa will be one of the first in the area and has the potential to grow a strong customer base. Target consumer There is no specific target consumer, but it is safe to say that these are mainly women aged between 30 and 60. The services will be so broad, from pregnancy packages to simple relaxing facials, that they will have a wide range of customers. Male and female packages will be available so men can come in and enjoy a nice relaxing massage or spa day with their spouse if they so choose. The Blue Mist Spa has such a wide range of services that people of all ages are more than welcome. Typically, the expected market will be primarily made up of women between the ages of 30 and 60 who will be the ones who will provide the most business for Blue Mist Spa, although it is expected that there will be a wide range of people who will pay gladly for their services. Feasibility StudyBy 2015, Blue Mist Spa will offer a premium spa and salon experience,......middle of the card......ages- 15 alcoholic drinks for $9, 7 non-alcoholic for $5 = 170 food items- 8 Breakfast at $6, 8 Lunch at $8, 4 Dinner at $9 = 152 Total Sales = $1272 Total Costs Expenses = $304 Revenue = $968 Wages and SalariesSpecialists $13/hour 7/day at 7 hours $637Receptionist $8/hour 2/day at 6 hours $96 Spa Manager Salary $40,000 / 52 weeks = 769 per week Operations Manager $27,000 / 52 weeks = 519 per week Marketing - Newspaper add $10 Repairs / Utilities $ 60 ONE WEEK OPERATIONS Total Sales $1272 52 weeks = $187,772 Project detailed total expected startup cost Legal $2,000 Print/Grand Opening/Coupon $2,500 Brochure $300 Construction/Design $37,000 Insurance $1800