LinkedInLinkedIn is a website created specifically to enable professionals from around the world to network. The website allows people to search for business contacts, manage their professional identity, research companies, join industry groups and identify desired career opportunities. This website is also leveraged by brands and recruiters, and many company profiles have been created on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012). Is the organization doing well? Despite the growing competition in the Internet sphere, LinkedIn has been operating since its founding in 2003. LinkedIn will always have the advantage of being a pioneer in launching a website aimed at the specific niche of professionals for networking and recruiting. In March 2012, LinkedIn was declared the largest professional network on the Internet with revenues of $522.2 million in 2011. As of 2012, the website has more than 150 million members in over 200 countries. LinkedIn's success can be driven by the fact that it is the first major US social networking company to complete its initial public offering in 2011 by raising a total of $270.2 million for general corporate purposes and working capital (Our Social Times, 2012). The main reason for LinkedIn's success has been its ability to offer innovative products and services to all its members. Individual profiles and company profiles are provided with different ranges of products through which they can effectively exploit the potential of LinkedIn. The company has targeted all areas of the specific niche of professionals around the world and has diversified its portfolio to r...... half of the document ......ed Marketer, February 2009, pp. 17-18.Steyn , P., Salehi-Sangari, E., Pitt, L., & Berthon, P., (2010). The release of SocialMedia as a public relations tool: Usage intentions among B2B bloggers. Public Relations Review, 36(1), pp.87-89. Thackeray, R., Neiger, B., Hanson, C., & McKenzie, J., (2008). Improving promotional strategies within social marketing programs: Using Web 2.0 social media. Health Promotion Practice, 9(4), pp.338-343. Venkatesan, Rajkumar, Kumar V. and Bohling, Timothy, (2007). “Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application to Customer Selection,” Journal of Marketing Research, 44(4), pp.579-594.Verhage, Bronis, (2010). Marketing fundamentals. Noordhoff Uitgevers bv., Groningen.Ward, David, (2009). “It needs seeded strategies,” Journal of Applied Economic Sciences, vol. IV, iss. 3(9), pages.441-456.