Sales and marketing play an important role in maximizing the company's revenues, profits and market share. To achieve the goal, the sales and marketing department will carry out market research on customer needs so that efforts can be made to develop products or services desired by customers. For example, Yakult is part of the management support division. The goal of the sales and marketing department of the Yakult company is to promote new products to attract and influence more consumers to purchase their products and increase the company's sales. Therefore, most of the sales and marketing department will have their own managers to create and manage the department's budgets, such as creating an effective and cost-effective marketing management strategy to persuade the consumer to buy the product.