In 1896, the first truck was built by Gottlieb Daimler. It was a small 2 cylinder, 4 horsepower vehicle called "Vehicle No. 42". It was nicknamed the “horseless wagon” because it basically looked like a wagon with a very small engine attached. Many were skeptical of the vehicle and were unwilling to give up their horses and wagon. It wasn't until the early 1900s that factories began mass producing the truck. Many people began modifying their vehicles by removing the rear of the vehicle with an open bed and thus the truck was born. Ford Motor Company was the first manufacturer to offer the option of an additional bed to its popular Model T in 1925. At first the truck was very popular among farmers and ranchers, but its popularity quickly spread and the truck has since it continued to become more and more popular among all people. “During the 1950s, consumers began purchasing pickup trucks to improve their self-image. This shifted the perspective from the utilitarian value of pickup trucks to one focused solely on aesthetic appeal. ”( http://www.thetruckersreport.com/trucking-timeline-vintage-and-antique-truck-guide/) Today trucks come in all shapes and sizes and it is a very competitive industry as consumers continue to love the truck not only for its sturdiness but also for the luxuries it offers them. History of the Ford Motor CompanyHenry Ford was a young engineer who had a vision and a mission to create and sell affordable, efficient and reliable vehicles for everyone a group of 11 businessmen to support him in his vision and together they created the Ford Motor Company in Detroit, Michigan. A month later, the first automobile produced by the new company was the Model A. In 1908... middle of paper ... and then. It has been the best-selling truck for the past thirty-two consecutive years. In 2013, Ford truck sales increased 17% compared to 2012, selling more than 763,000 F-Series trucks. Economic Indicators Fiscal Policy “The Open Fuel Standard Act of 2013 is a tax policy that, if passed, would require each manufacturer's fleet of passenger automobiles (including light-duty motor vehicles) to comprise at least: (1) 30% qualified vehicles in the 2016 model year, and ( 2) 50% of vehicles qualified in the 2017 model year and each year thereafter. (https://www.govtrack.us/congress/bills/113/hr2493#summary) A qualifying vehicle would be one that runs on natural gas, hydrogen, biofuels, E85, M85, or electric-powered vehicles. If it becomes law, this would be a giant step in the right direction and would have a huge impact on all automakers, especially the truck market..