The inclination of businesses, technology, or philosophy to spread throughout the world is known as globalization. The word “globality” is used to define the global economy which is classified as a mutually dependent market, not influenced by time zones or national boundaries (Rouse, 2007). Globalization and increased technological knowledge have led to an era of evolution in geopolitics. ;people from different walks of life have the opportunity to work together. However, there is uncertainty that two civilizations with two views on the world will emerge. One has the ability to develop and exploit knowledge, while the other is the recipient of knowledge and is unable to reshape it. (Shuja, 2001). Globalization has changed the world in many ways, primarily by accelerating the interrelationship between nations in terms of economy and society so that events in one country have a direct impact on others. Subsequently, the intensification of interconnectedness in terms of trade, capital and community flows around the world (Rosenau, 1990). Finally, the progress of the automotive industry has helped the process of accelerating international development and interactions. Japan has gone through globalization in countless ways. The Japanese auto industry first faced globalization in the mid-1990s, when it lost the advantage of being a low-cost country, forcing it to produce components overseas to reduce costs. From 1994 to 2006, the percentage of investments in production companies abroad doubled, while the production of components abroad increased by approximately 13%. At the same time, imported manufacturing products tripled from the 1980s to the late 2000s (Schaede, 2009). Consumer Marketing Journal. Bradford: MCB University Press Limited.Hollensen, S., 2011. Global Marketing. Edinburgh Gate: Pearson Education Limited. Rosenau, J.N., 1990. Turbulence in world politics. Brighton: Harvester Wheatsheaf.Rouse, M., 2007. Globalization. [online] Available at http://searchcio.techtarget.com/definition/globalization [Accessed 25 February 2014].Schaede, U., 2009. Globalization and reorganization of the Japanese auto parts industry. [pdf] Available at: http://irps.ucsd.edu/assets/033/10612.pdf [Accessed: 26 February 2014].Schonberger, R.J., 1982. Japanese Manufacturing Techniques. New York: The Free Press.Shuja, S.M., 2001. Confronting Globalization. Contemporary Review, 279 (1630), pp.257-263. Wood, A., 1998. Globalization and rising labor market inequality. The Economic Journal, 108 (450), pp.1463-1482.