Power up fitness was motivated by its mission: "Providing support for well-being and health by being a leading supplier of sports equipment and equipment". Empower fitness desires to maintain your mission by implementing business strategies that will advance the fulfillment of your mission. This report provides an analytical review forum for the current state of the market; "Power up fitness" that compares its current business strategies with those of its competitors and recommends new strategies that will prove successful in the future. Based on research revelations about the likely success of this new venture; Power up fitness was made for they have a health conscious bent which works in their favor as a sustainable demand for their type of business, which has a large loyal customer base that can welcome the new venture. The new recommended business strategy for this business was to implement product differentiation and market development strategy to their current practices. Product differentiation will set this company apart from the competition; this can be done in two ways; quality service and affordable prices; if Power Fitness can offer their services with "five-star ratings" and offer them at an attractive price compared to that of the competition, their market development intention will be realized with benefits. Power Up Fitness may consider franchising their brand, products and services as a means of expansion to make their facility accessible to people outside of Kingston, obviously with the funds available for such a major move; realistic ambitions for the business should be set to avoid long-term defaults. The success of this venture can be measured through;Repeat customer or customer l......half of the document......mission and objectives of the business. if Power Fitness's goal is to drive sales, for example, a planning technique will focus on convincing the sales department to implement sales promotions such as; “buy one and get half off”, or discounted sales such as “roll back” to motivate customers to buy from them. Reflects an organizational audit; how an organization functions or operates, provides information about the people involved in the day-to-day affairs of a company. Stakeholder analysis is the review and consideration of the impact that stakeholders have on a company (kokemuller, n.d.) It is critical for fitness center enhancement to identify its critical stakeholders, so that the company gives priority to who should, regarding the company's affairs and decisions. so there is open communication with important stakeholders about strategies and plans.