SUMMARYName: Breaking Time CaféAddress:MissionThe company's mission is to meet customers' needs and desires for high-quality coffee, delicious and nutritious meals, and excellent service, as well as to develop new menu items to meet the changing needs and tastes of people who care about what they eat. Product and Service We sell and serve various types of drinks (especially fine coffee) and food. The main business is the management of the Breaking Time coffee shop including the storage, preparation, sale and service of our products to our valued customers. Ideal Customers Our main customers are EIU students and staff, guests visiting EIU, and people who work nearby. Age: 18-60 Income: Average salary and dependency on family .Business benefits (stand out from the crowd) Breaking Time's is close to classrooms and staff offices where our ideal customers can come and conveniently enjoy drinks, food and services. We use high quality coffee beans and blend them in our shop to make sure it can keep the flavor 100%, especially Blend Coffee. The quality and value of the wide variety of light, healthy meals offered by Breaking Time's may not be matched by other competitors such as Canteen or some nearby cafes. We also provide high facilities and good services for customers, such as air conditioning, free wifi and music. Besides that, we create a comfortable environment and space for people to sleep briefly during the break. Owners and Experiences All five owners graduated from EIU in various majors. We have the skills and experience needed to manage the café, respond to customer needs and address changing customer preferences. Future prospects We expect to serve over 1000 customers...... middle of the paper...... the activities and products of the bar. It may take time, but it is the best way to communicate with customers, especially EIU students and staff, and to improve the quality of products and services. Promotions We provide several promotional strategies to encourage customers: • We offer loyalty cards to customers who frequently purchase our coffee. They will receive the 10th coffee for free.• We establish discount combinations such as a cupcake and a cup of coffee, or 3 cupcakes and 2 cups of coffee to improve sales and encourage customers.• There are coffee feedback boxes, where customers buyers can contribute their ideas to the bar.• Word of mouth plays an important role in our promotional strategies. We offer gifts such as t-shirts, caps or mugs with the addition of the Breaking Time logo and name to people who are regular guests or who contribute to Breaking Time..