12) also identifies the key forces that lead to corporate interest in performance management: • Failure to execute strategy: an employee is hired and trained to produce a product or service, but in most situations not knowing how their work helps implement the company strategy. It is critical that executive management present the company strategy to all employees and identify for them how their positions add value to the company strategy. • Increased accountability for outcomes with consequences – Companies are moving away from the command-and-control management style to empowering managers and employees to make decisions while holding them accountable for their decisions. • Need for rapid analysis of trade-off decisions: Give managers and employees analytical tools to make rapid decisions based on a full understanding of the business