At a time when divorce rates are at an all-time high and a marriage has no complete guarantee that it will succeed or last; I often wonder why so many people invest so much in extravagant, fairytale weddings? Currently, the divorce rate in the United States is alarming, with 50% of married couples filing for divorce. Despite the high divorce rate, many couples spend the equivalent of the average American's gross annual income on a single-day event. I mean, why not go for the option of having a simple and standard church wedding; a couple can always have it. After all, someone with good financial sense would know that it is unwise to invest so much in something that you are not entirely sure will succeed. Couples think that to the public, i.e. relatives and friends, how elaborate a wedding means to them. the importance or devotion of the groom and bride towards the marriage and its sustainability. It is for this reason that love marriages cost more than arranged marriages. In love marriages, couples try their best to demonstrate their commitment towards marriage through lavish marital events. This was certainly the case with the Indian love wedding event I attended some time ago. In the case of arranged marriages there is no particular devotion between the spouses at the time of marriage, but only a legal commitment. This therefore explains why arranged marriages cost much less than love marriages. In arranged marriages, the devotion or love between the groom and bride develops after the wedding and usually progresses over time. Due to the need to express and showcase their intense devotion to each other, a couple indulges in excessive spending on wedding events by organizing fairytale and extravagant weddings, as was once again the case with another Indian love wedding which I attended a few years ago. At the same time, the couple completely ignores the current high divorce rate and does not think about the sustainability of the marriage, but focuses only on the event that initiates the marriage.