Based on my research, the first meeting is very important because it often determines whether the customer will buy or not. Focusing on initial communication will allow me to identify my clients' wants and needs, as well as their communication style, and this will allow me to use style flexibility, which is an adaptation of my communication style to meet the needs of my customer ( Manning et al, 2014 ). This will allow me to ensure I am providing maximum value to my client, keep my relationships stable and help me ensure my relationship strategy is