He also accused Roddick of lying about the formulas The Body Shop used to create its products. As previously stated, The Body Shop stated that the ingredients received from suppliers were not tested on animals. However, Entine argues that this claim is a “facade through a five-year rule.” (Body Shop's Animal Testing Policy Alleged 'A Farce,' n.d.) Before the controversy, The Body Shop was considered a “socially responsible” company. (La Carrozzeria, n.d.). Entine also claimed that The Body Shop's products were not natural, but contained artificial colors, fragrances, and preservatives (The Body Shop, n.d.). The company was later accused of “greenwashing,” or misleading consumers about a company's environmental practices. (Werther, Chandler 2001, p. 109). On September 6, 1989, The Body Shop changed its labels from "not tested on animals" to "against animal testing" after a lawsuit in Dusseldorf,