The video states that "courage, inner strength and faith in God allow him to look death in the eye and without flinching" (2016). These are aspects of Carson's character that he believes set him apart from other presidential candidates, what makes him worthy of being the next president of the United States of America (2016). Therefore, the rhetorical strategies employed in the creation of “America is Safe in the Hands of Ben Carson” successfully portray the purpose and message of this video campaign to the audience, the voting citizens of the United States of America (2016). These clever strategies help this video portray Ben Carson as a reliable and capable candidate for president (2016). The purpose of this video is to persuade the audience to trust and ultimately support Ben Carson in his campaign, a goal that can only be achieved through the strategic use of rhetoric