1.0 Introduction With current industrial development, seaports have become a very competitive and well-developed industrial sector in our country, so seaport management must be intelligent enough to maintain the their ability to compete with other seaports. Core competence has become a critical point for a port business to survive in the strong competence of the industry. Core competence is a specific factor that a company considers central to how the company or its employees work. Meets three key criteria:1. It is not easy for competitors to imitate2. It can be widely reused for many products and markets.3. It must contribute to the benefit of the end consumer and the value of the product or service for its customers. This report intends to show the importance of key competency elements in attracting customers to use the service provided by the seaport. The critical element can be highlighted by the location, safety and production aspect. 2.0 Location According to information from Matitime and the Port Authority of Singapore (MPA), the strategic location will be the important element for the success of the seaport. The strategic location of the seaport can enable the port to have a good connection with the global transportation network, market accessibility, a global meeting place and an extensive communications network. Ports are heterogeneous and differ greatly, depending on their location, in the types of ships and goods they transport. they can manage and the services they offer. However, you can use some general categories to distinguish them. Ports exist in several locations: deep-water ports, shallow-water ports, and ports on inland waterways, lakes, and rivers. In terms of volumes, the majority of waterborne cargo traffic travels into the port to monitor port security. Productivity as a port concern efficient use in seaports, high productivity operations in seaports can be used effectively in innovation and resources in order to increase the added value of products and services. It is the true source of competitive advantage that creates long-term economic sustainability and achieves a better standard of living for all. Cargo volumes and container traffic at seaports have now grown due to the intensification of global trade and the geographical dispersion of production. Furthermore, maritime freight transport has also seen strong growth and profound changes today. Therefore, port authorities need to identify their core competencies and also manage the production of distribution activities between countries and regions to make the seaport more competitive and successful.
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