Consumers will be enticed to buy online as it will be a quick and easy task to do rather than going all the way to the supermarket and crossing all the isles picking up all the products you need and in purchasing, all that precious time could be allocated elsewhere where it could be more effective. In addition to this, you will also be able to save precious fuel which is becoming more and more expensive. - Virtual o Now that everything is online, consumers have the ability to filter their search by certain products or prices, for example on Countdown you have the ability to narrow your search to special offers, gluten-free, price cuts and more. This will benefit supermarkets as they will find certain products quickly and easily. Countdown has also implemented a shopping from list, which helps you shop more easily or if you want to use a saved shopping list to have the ability to create a smart cart, just simply create it and it will do the shopping whenever you select the option. - Extras