However, according to Wooffitt (2006: 23), strategic management is a process that involves the management of strategic paths and goal mixes that define organizational objectives and the paths that lead to these objectives. As illustrated by Finlay (2000: 18) in the formal definitions in 1.8(5), the recipe for strategic management includes; a strategy, policies and plans, objectives, paths and strategies. On the other hand, there are factors such as the increased use of technology in business and globalization which in many ways have affected the old ways of doing business. Furthermore, these phenomena have changed the way organizations create value and communicate at the organizational level