Topic > Entrepreneurship and the need for results - 580

Risk-taking is one of the main dimensions of entrepreneurship. Entrepreneurs have been found to be more risk-taking than managers and salaried employees, such that they are willing to put their home on a mortgage, are jobless, and can work for years without any earnings (Burns, 2011; Masters & Meier, 1988). According to (Moore & Gergen, 1985), entrepreneurs always calculate risk and always analyze the situation. Cognitive psychology argues that the ability to take risks is limited to their area of ​​expertise (Sjöberg, 1978, Heath & Tversky, 1991). According to (Heath & Tversky, 1991), entrepreneurs take more risks in the area of ​​their interest and expertise and not in those about which they have little knowledge. But even then they run more risks than the general population. Studies have found that there is a deep connection between entrepreneurship and the need for success. According to Begley and Boyd (1987), those who founded their own companies had a greater need for success than non-founders or owner-managers. Furthermore, (Stewart et al., 1998) responded that the need for success is greater in entrepreneurs than in business managers and owner managers. The need for success is usually higher among entrepreneurs than in the general population. It gives them the motivation to keep going and easily reach their next goal. Entrepreneurs who show this tendency are usually good planners, set their own goals, always seek information and learning (Miner, 2000). They accept success and failure in their work and this need for achievement helps them overcome failures, obstacles and setbacks. Another important characteristic it measures is locus of control. It is a skill through which an individual creates a perception about the major underlying causes of events in his or her life. If the individual believes that he has control over the outcomes through his own capabilities such as attributes, hard work and decision making, then it is known as internal locus of control while in case of external locus of control, the individual believes that he does not has no influence on outcomes and believes in external forces such as fate and luck (Rotter 1966). According to (Rotter 1966), individuals who have a greater motivation for achievement show more characteristics of internal rather than external locus of control. Creativity is a fundamental part of the entrepreneurial process. It is the ability to invent something new or change something (Webster, 1976). According to (Cromie, 2000), creative people show some particular characteristics. They find problems very interesting and are not afraid of obstacles; rather, they try to find the solution to these problems.