Mark Zuckerberg's long-term future Facebook has long been a particular talking point for marketers, with detractors claiming the world's most popular social network has reached its peak in terms of growth. Much has been said about the popularity of Facebook among teenagers, although predictions about the end of the social network are largely wrong. However, its long-term future was an interesting dilemma. With Mark Zuckerberg's company making big acquisitions in the form of Parse, Instagram, WhatsApp and, most recently, Oculus Rift VR, the world's youngest billionaire is clearly planning for the future. But the question remains: will the next ten years prove as fruitful as the last ten? Speaking during a discussion about the future of the world's most popular social network, RBC Capital CEO Mark Mahaney said Zuckerberg has already proven he can lead the company through an evolving digital landscape. “The most important thing they had to solve from the beginning was mobile,” he said. “Once they proved they could generate materials...