Directional strategies are those such as mission and vision. These strategies show the direction the organization is going for the future. Pocahontas Memorial Hospital's mission is to be the “first choice for integrated healthcare” (Pocahontas Memorial Hospital, 2014b, p. 2). At this time this statement is not true, many community members utilize other healthcare facilities due to increased services, technology and possibly customer service. The satellite health clinic will increase the services provided, increasing the likelihood that community members will choose Pocahontas Memorial Hospital and its satellite clinic for their health care