Topic > reason, the idea of ​​their conglomerate can be traced back to a monopoly. Disney can actually control every aspect of the creation process right down to the marketing process of a product. For example, Disney's most recent film, Star Wars, was a box office success, and part of its success was due to the Disney conglomerate. Everything from airing commercials to promoting products or services on its networks and websites is doable, as far as their structural network/conglomerate is concerned. Disney's concept of media integration and cross-promotion is key