Why is a vision statement important for the organization?5. Communicate the vision and implement it: know WHEN to communicate the shared vision to everyone. When can we implement the vision and start making it a reality? Next, there is a discussion about the shared culture between stakeholders. Shared culture, as described by Dempsey (2015), is a system for “acquiring some degree of individual moral responsibility for the actions of all other participants in that culture” or for the collective actions of the organization (p. 319) . Everyone who participates in strong cultures has similar or shared histories, beliefs, emotions, values, goals, and expectations, and by sharing a culture together, everyone can “support and facilitate the action of others” (Dempsey, 2015, p. 319) . To establish a shared culture among stakeholders, it all starts with leaders. In this case, a transformational leader is perfect because he can transform, influence, motivate and inspire everyone to look beyond their own interests and focus on the interests and needs of the team. A transformational leader can engage stakeholders and create a connection that increases the level of motivation and morality in both the leader and stakeholders (Northouse, 2013, p..