All dictators use nefarious means to gain power. A perfect example of this is found in George Orwell's political satire, Animal Farm, in which he uses oppressed talking animals to satirize the Russian Revolution. At the beginning of the novel, when the animals have finally driven away their oppressive master, Mr. Jones, they take over the management of the farm, creating a series of Seven Commandments based on the teachings of a wise old pig named Old Major. Commandments number one through six focus on the general idea that no animal should ever resemble man, while commandment number seven states: “All animals are equal.” The commandments are observed until the leader who works in the animal's interests, Snowball, is driven out by a tyrannical and opportunistic pig named Napoleon. Soon, the equality and values ​​of the animal community are lost, only to be replaced by greed, violence and injustice. To gain and maintain power, Napoleon and his partner Squealer use the propaganda tactics of lack of education, intimidation, and repetition to gain complete and definitive control of Animal Farm. By forging documents that the animals cannot understand, but which help According to him, Napoleon is taking advantage of their lack of education to manipulate them. Alleged documents are found which supposedly contain proof that Snowball had collaborated with Mr. Jones since the beginning of the revolution. “This was proven by the documents that he [Snowball] left behind and which we have only now discovered. [...]. I could show it to you in your writing, if you could read it” (79-81). At the beginning of the novel, Napoleon states that he always suspected Snowball of being a traitor, and he drove Snowba away... middle of paper... phrases that must be repeated until they are generally accepted and become clichés. Among other propaganda methods, Napoleon uses the tactics of resorting to authority, fear and repetition, in order to gain and maintain power. The reason why Napoleon's propaganda is so pertinent to the novel is that without propaganda, Napoleon would never have been able to gain power, maintain it, or live as a human being. As for the effectiveness of propaganda in gaining and maintaining leadership, effectiveness is found in results. Napoleon achieved all his goals, and even some that he may not have seen at the beginning of his leadership. In modern times, a bad leader can be recognized by whether he spends his time and resources promoting himself through propaganda and advertising, or whether he spends his time and resources for the good of the people..