However, there are many ways they can go down that path. There are some cases where they are actually pushing to improve their ways. The recent hiring of a vice president of customer experience promised to put customers “at the center of every decision we make.” CEO Brian Roberts also stressed that Uber offers model customer service. Corporate governance is the system of practices that provides a framework for the company's goals and objectives. Comcast should develop a corporate governance plan that outlines what it needs to do to achieve its goal: strengthening customer service. Below I will explain what I believe will benefit the company and increase its support capabilities. Personally, they should focus on improving customer service and give it the same attention they give to innovative products that outperform the competition. Additionally, offering incentives to participate in surveys will increase responses. This will help management direct what needs to be done and how to accomplish it. Some of these incentives may include gift cards or even account credits for a discount on a month's bill. Training courses and webinars for employees will make for an engaging experience, if nothing else