As part of marketing strategies, promotion involves all activities that communicate with the customer about the product, its profitability and its features. When a particular company produces a product and determines the price, it is time to communicate with customers about the product. Information provided to customers to make the decision to purchase the product.TALPAU (2014) states that "Promotion is the main component of the marketing mix and refers to the means of communication used to inform the target market and convince potential customers and other parties interested, choose a company and/or its products''. Many obstacles must be considered for successful marketing promotion is used in the long term, customers may become accustomed to the effect, too much promotion can influence the brand image. The main challenge is to educate the customer about the brand