Using this data, TMN will then begin to analyze consumer needs and potential growth to determine a target market. By using the marketing mix model to establish the potential impact on the target market, TMN will strategically begin to consider a concentrated marketing effort, to focus on the specific target customer base (Raymond & Tanner, 2014). Once positioned internally to focus on marketing initiatives, TMN will externally develop a persuasive message to inform consumers of the service and deliver messages to help consumers understand that they need TMN in their lives. This rapid positioning will differentiate and provide an advantageous position for TMN over any competition; create a loyal customer base; build a strong reputation as a leader in mobile support for families; thus, creating a strong future after the initial introduction to the