Actors, models, athletes, bodybuilders, singers, all of them, are at the pinnacle of marketing. Their images become etched into the brains of unaware media consumers, unconsciously becoming the primary focus. As a result, a desire is seeded in the brains of fans, later becoming powerful enough to become a need. Diet, exercise, personal identity: many factors come into play when seeking change and many take extreme measures to achieve their goals. Millions of people, of whom thousands have and have had years of traditions and customs influencing their lives, have developed a psychological phenomenon. This disease, as it is medically defined, has become known as anorexia. How far is a person willing to go to be successful? However, this success should not be misunderstood. The success of becoming an idol can come at a cost, and a very high one at that. However, specifically, anorexia is what is most perceived in the world at any given time, and it doesn't stop there. Bulimia, the opposite view, has been seen across several generations and has continued to grow exponentially. It is a term that is not used regularly, although it should be considered on a par with anorexia. Apparently, the causes of these diseases are strongly linked to the influence of globalization, the media and, probably, genetic inheritance. Globalization has been blamed by several scientists, psychologists, doctors and so on, while what is blamed is Western culture, from America to America. be precise The expansion of a culture can bring out many things in the place where it is reached. It is expected that a sharing of cultural knowledge will be found, where both cultures will adopt customs from each other, even if… middle of paper… g for, drastic measures are taken. Some people start to stop eating completely, others resort to self-induced vomiting, thus entering the world of eating disorders. Eating disorders can be divided into many categories. The two main ones that worry doctors are Anorexia Nervosa and Bulimia Nervosa. Anorexia nervosa develops when an individual reaches the extreme of not eating completely. Bulimia nervosa occurs when those on a strict diet begin to develop cravings that become so intense that they are forced to eat. However, when they eat, they take in a huge amount of calories in a short period of time (binge eating), followed by regret and self-induced vomiting, and a period begins to appear frequently. What fascinates scholars is the possibility that these diseases do not develop directly due to social influences, but rather are a genetic factor.