It allows you to strengthen virtual relationships without the need for physical connection. Facebook provides a service for maintaining and organizing virtual relationships between friends, as well as promoting the normalization of stalking, the cycle of envy and narcissistic behaviors. Facebook is a facade of the user's identity that provides a superficial sense of empowerment and ownership of one's life in the virtual realm. The user may believe they have control over what they post on the web and even who they show it to, but default settings on privacy, number of friends, and more reduce the control the user thought they had.