Traditional media is still relevant in today's society and will continue to be so for many years to come, despite the rapid rise of new media. This is because marketers still use traditional media to reach consumers simply because traditional media segments and targets different audiences. The majority of revenue for traditional media comes from advertising. Although advertising revenues are decreasing and the number of advertisements placed on new media is increasing, sales of new media still cannot be compared to those of traditional media since new media has a 1:7 ratio compared to traditional media where for for every dollar earned by new media, 7 dollars are lost (Rogers). This shows that new media advertising and marketing is not as profitable compared to traditional media and therefore traditional media will always have a place in today's society as if companies want to do well, they would need to engage in traditional media, so media traditional will always remain relevant .Although traditional media is still more profitable than new media in terms of advertising and marketing, we cannot...