The end of the Cold War led to the collapse of communism in Eastern Europe, paving the way for an unprecedented new paradigm, characterized by the end of hostilities between the two dominant ideologies: Soviet Communism and American liberal capitalism. This new dominant paradigm has encouraged the homogenization of ideas, in the form of an exchange of ethics and values ​​along previous cultural, ideological and geographical divides. As such, this integration of world societies has earned the title “globalization,” forcing the global community to appear so united as to justify the metaphor of a global village. (Note: reading this paragraph hurts, I will rewrite it sooner or later.) Few contemporary phenomena arouse academic and political controversy like globalization. The term, although ubiquitous, has lost precision due to its dependence on changing socio-political and cultural concerns (Asgary, 2002). Indeed, the term itself is so entangled in contemporary ideological spheres, that its definition requires periodic reevaluation by scholars. Echoing contemporary philosophy, the eminent sociologist Manfred Steger defines globalization as “a multidimensional set of social processes that create, multiply, extend and intensify global interdependencies and social exchanges, while at the same time promoting in people a growing awareness of the deepening of connections between the local and the world". the distant' (Sterger, 2005, p.13). Despite Sterger's optimism, globalization – in its primordial literary sense – is purely a euphemism for Western cultural and linguistic imperialism. Indeed, globalization, as an apparent integration of global cultures, exists alongside its imperialist antithesis: the prevalence of fragmentation in many areas... at the center of the paper... g, which propagates and intensifies the demands of Western culture. and linguistic imperialism. Indeed, these studies do not appeal to the preservation of “pure” national cultures or particular national identities, but rather to a broader appeal to basic human egalitarianism and the profound social importance of providing individuals and groups with equal opportunities to create your own identity. identities, practices and forms of expression (Heinrich, 2001). In general, two contrasting paradigms spark the debate on globalization: as a form of integration and as a form of imperialism. The first encourages the diffusion of a homogeneous set of values, norms and behaviors, allowing individuals to interact with each other, regardless of disparities; the second sees globalization in its true form: a vehicle for the West's coercive homogenization at the expense of marginalized cultures.