One of the programs is called Partnership For Health. This program uses repetition, message framing, and reinforcement in healthcare settings. The aim is to increase the knowledge and motivation of HIV-positive patients to practice safe sex. The program consists of training of clinical staff, ongoing communication with patients, monitoring and evaluation (effectinterventions.org). Public health strategies are also being adopted to combat HIV transmission. Counseling, testing and referral is an ongoing program to reduce HIV transmission. These are activities designed to increase users' knowledge of their HIV status, encourage and support risk reduction and ensure referrals to appropriate services