The ads in Life magazine create some deception towards women in the early 1950s and give a message about class. Women are portrayed in a flattering manner and are shown to be happy with their lives. However, magazine advertisements, in their sexist nature, convey the message that women should be isolated from everything that is not related to domestic work, creating the stereotype of the housewife. Women are constantly shown in advertisements related to household appliances, cleaning and being a good wife. Class in Life magazine is also shown by the possession of materialistic objects, such as cars. It conveys the message that by owning these objects you are essentially living the dream. Advertisements in Life magazine showed women primarily in the ways in which they were responsible for kitchen tasks and caring for their husbands. In the early 1950s, advertisements featuring women with refrigerators were recurrent. In a 1950 advertisement, a woman dressed like a typical housewife stands next to the refrigerator displaying all the features it entails. It conveys the message that during this time in the 1950s, society saw women as the face of the kitchen and that was where most housewife duties were performed. Another advertisement from 1950 provides a clear indication of gender roles. In a refrigerator advertisement, the woman and her daughter are shown organizing their refrigerator, and the man is shown carrying the refrigerator. The advertisement claims that women are better suited to housework and that men are better suited to boring jobs that a woman cannot do. In a 1953 advertisement to sell health insurance, the man selling health insurance places a photo of himself and his...... in the center of the sheet...ife magazine from 1951, the advertisement of General Motors shows a group of cars in what appears to be a wealthy city, and says that the engine in general is the key to a richer life. Another advertisement from 1951 depicts a shiny red car with a woman in the background who appears rich judging by her clothes and, at the bottom, says that a good dream can come true. What the car ads say about class is that the rich are the ones who own these nice materialistic objects, because nowhere in the ads are there people who look poor; the ads only include people who appear to be wealthy or at least middle class. The advertisement tries to express that owning one of these cars can confer status and power. Basically companies try to sell the lifestyle that the car can offer.