This is helpful because not everything can be located in one place, but it can be accessed just as easily. Online shopping can also be done at the buyer's convenience and at any time as long as the website is up and running. When shopping online many websites such as Future Shop, Best Buy and Home Depot have sections on the website that allow for product ratings and reviews. This helps online shoppers as it shows their experience with the product and the future influence of the shopper to buy or focus on a different product. Online consumers also have the option of receiving new product information via emails sent from various websites to previous visitors or people who have registered with them. An example of this would be Apple and Microsoft. Both forms of purchasing boil down to the basic principle of giving money in exchange for a good or service, but the way they do it is very different. Although both forms of purchase guarantee