There is a saying: "The monkey sees, the monkey does." In today's world, it seems like it's natural for humans to imitate what they see working in society. While there are positive aspects to imitate, there are also harmful consequences. Counterfeiting is a strong word that describes companies that counterfeit banknotes or create counterfeit fashion items, electronic items, and even pharmaceutical products. For the purposes of this research, attention will be focused on the different aspects of goods counterfeiting in the fashion industry. While fashion has continually changed, been reinvented, and some have even been dubbed "classics," one thing will always remain: a designer's ability to express creativity. Fashion is mainly dictated by trends, be they past, present or future, therefore counterfeiting in the fashion industry is a very profitable and multi-billion dollar industry. The current economic climate makes luxury almost ridiculously unaffordable. With high demand for low-cost items, the market thrives on consumers' obsession with spending and saving at the same time. With 21st century expectations and the need to be worth something, an unstoppable industry is created. This is especially evident among women because they are predominantly image-based and willing to seek the perfect balance between trend and price. The desire to appeal in a certain way leads to counterfeiting. Fashion-savvy shoppers long for that moment when they can afford Christian Louboutin, Louis Vuitton, Hermes and other rare or out-of-reach goods. The more unobtainable the product, the more desirable it is. It is no surprise that many are willing to purchase the counterfeit product rather than the authentic one due to its similarity and price. Counterfeiting hits the industry in the form of… paper media… lawsuits. Informative videos featuring interviews with key players fighting to stop illegal activities include ABC Nightline, ABC: Faking It and Katie Couric's segment on counterfeit fashion. It's comforting to see that there is awareness building. The collaboration between eBay, the Council of Fashion Designers of America, and the world's leading designers is truly one of the first steps in spreading awareness and understanding of fake fashion products. So far, each year of the planned event has been successful. Consumers should take awareness to heart and be proactive in extending it to prevent catastrophes in the fields of human creativity and the economy. This would also include inhibiting further subsidies to illegal activities. Counterfeiting is an undeclared war and consumers are the only ones who can essentially save the world from its negative impact.