Visual MediaP&G was the first company to generate and sponsor a prime-time show, a 1965 spin-off of the daytime soap opera As the World Turns called Our Private World . In 1979, PGP produced Shirley, a prime-time NBC series starring Shirley Jones that lasted thirteen episodes. Likewise, they produced TBS's first original comedy series, Down to Earth, which aired from 1984 to 1987. Procter & Gamble Productions initially co-produced Dawson's Creek with Sony Pictures Television, however it came before the series premiere due to early press reviews. He also produced the 1991 TV movie A Triumph of the Heart: The Ricky Bell Story, co-produced by The Landsburg Company. It also produces the People's Choice Awards. In addition to its self-published products, Procter & Gamble also supports countless Spanish-language novels through advertising on networks such as Univision, Telemundo, Telefutura and Azteca America. Procter & Gamble was one of the first conventional advertisers on Spanish-language TV during the mid-1980s. Competitors Since 2006, the company's share of beauty and personal care products has declined due to rivalry in both the Western and materializing trades. L'Oréal has knocked Procter and Gamble out of the top position in China's skin care industry with a wide range of products across numerous price points. The company's products are presented in some groups not as often as some of its competitors in Western trade. Productivity Program Procter and Gamble's goal of investing in the 20 most profitable innovations is a step in the right direction in relation to its financial results. Procter and Gamble has announced a $10 billion productivity program to boost the company's performance. The agenda includes financing, revenue growth, safeguarding consumer value, broader propositions, overwhelming macroeconomic headwinds and improved profit growth. To accelerate growth Procter & Gamble is applying three important variations, which it refers to as 40/20/10. The company is able to focus resources on the 40 largest and most profitable operations, which account for 50% of sales and 70% of net profits. The next change is to focus on the 20 most important innovations, while the third change is to invest in 10 key emerging markets. Focus on billion-dollar brands Procter & Gamble's goal has been to focus on billion-dollar brands. The company owns $24 billion in brands spanning a number of groups including skin care, laundry products, etc., with a strong global presence. Billion-dollar brands each produce between $1 billion and more than $10 billion in revenue.