This would mean that I would implement strategies to make the company more transparent to gain the trust of customers and stakeholders. According to Shamma (151), being transparent makes it easier to recover from a bad reputation because it provides those affected with information and the knowledge that they have nothing to hide. It also communicates that the company cares about their opinion and, as such, they are relevant to the well-being of the company. Next I would focus on internal and external factors related to the structure of the company. I will motivate employees and encourage feedback on what can be done to improve the company's image. Employee and stakeholder involvement is intended to produce suggestions that could do so