Chicago members are a more family oriented group and may need more free time while Los Angeles team is willing to work whenever you ask them to . This is the glory of Maslow's theory. It is intuitive or sensitive to the individual, which makes it the perfect fit for this company. Discussion Every individual is and will always be different. When considering a company as a whole, sometimes a problem doesn't have a one-size-fits-all solution. In this case, the CEO must realize that while all employees have their basic needs met, there are small steps that could increase the amount of higher-order needs met. The first step I would suggest is to hire a branch manager for each branch that is part of the company. This would make communication between individual branches easier and would slightly reduce the pressure on other employees. By taking this step, Rankin wouldn't have been forced to fly back and forth from Los Angeles to Chicago, and back and forth, and since that was one of the complaints mentioned in the article, it would have relieved enormous amounts of pressure