Topic > Google and the Jasper Power project - 754

Google is an American multinational company specializing in Internet-related services and products, including search, software, cloud computing and online advertising technologies. Consider the largest search engine on the web. Due to the popularity in the technological world, Google demonstrates the strength of the company. Google has been integrated into our culture and this can be illustrated by the use of the verb "google". The term Google was approved and became official in 2006. From a literary point of view, the verb “google” means to retrieve information (Chen, Chug, Lui & Jun, 2007), consequently the term has become sufficiently common in our normal conversations “Just Google it” ” (Mezzogiorno, 2006) Despite its extraordinary effectiveness and fame, the birth of Google has humble origins in a garage of the two founders' friend. Two doctoral students from Stanford University Larry Page and Sergey Brin founded Google. The Google search engine was officially launched on September 4, 1998 (Google Company, 2014). First, Google began as a basic topic of Page and Brin's research project. Page, who was a student in Stanford's graduate school computer science department, was looking for a research idea for his doctoral thesis. He studied why it was very difficult to "Backlink", which is a hyperlink that links from a web page to your own web page or website and allows you to track other web pages that link to the author's post ( Webopedia, 2014). At that time, switching from one link to another was quite simple, however, going back from one link to the previous one was a difficult process (Page One Power, 2014). In addition to that, when searching the web, users could find many documents containing the searched words, however, there were too many unrelated and unprioritised results. By 1996, Page's idea had developed and he had built a search engine called “BackRub” that used links to determine the importance of individual web pages (Lenssen, 2007). However, the project was too overwhelming for Page to handle alone, so Brin, a student in the computer science department, joined Page on the project. They worked together to find an easy way to search, so they eventually developed "PageRank," which is a ranking system, an algorithm by which the most popular sites with more important sources are ranked at the top and followed by less popular ones. popular ( Battelle, 2005). With the PageRank system, he created a type of search engine that reports more important search results and information than other existing engines.