Since the product is considered superior quality, the premium price acts as a status symbol. High-end customers value the quality of a product in relation to quality, style and design and not price. However, products sold online have attracted discounts in an effort to gain more customers. Promotional strategies used to market the product include experimental marketing through the use of controversial advertising (Cozens, 2003). Furthermore, the products are featured in major fashion magazines that cater to the wealthy and upper social classes. Internet and television are also the main advertising channels for products in addition to international customers