Customer loyalty is something that companies strive for, as it is less convenient for companies to acquire new customers and loyal customers will only purchase from certain brands. Customer loyalty can also contribute to the positive spread of word of mouth, thus expanding the reputation and status of companies. Customer loyalty comes from purchase satisfaction, and marketers will attempt to strengthen the relationship through several methods. Social media can be used as a tool to manage relationships with consumers, as marketers are able to communicate directly and assist with issues or concerns. Marketers are able to spread messages, then influence consumer opinion to become the company that is in their evoked set. More traditional methods of ensuring customer loyalty may include free extended warranties or bonus benefits for those who are repeat customers or long-time consumers. This will create and extend the customer relationship