Adjustment of product portfolios - Marketers reframe demand for each item in their product lines, such as consumption models, such as cars with fewer options power exchange to get the best value for money. This same marketing trend can be used by the New Zealand Merino Group. (Conditt, 2014) In difficult times, NZM should be pruned for more versatile products for the benefit of farmers or producers. Good quality Merino product categories will always produce good brand revenue at the expense of national brands. Industrial customers prefer to see products and services unbundled and priced separately. They mainly focus on reliability, stability, security and performance. New products, especially the new consumer reality and therefore the pressure on comp. The introduction of new consumer reality products will always put enormous pressure on competitors. But the best advertising in terms of price-performance ratio should emphasize the corporate image. (New Zealand Risk Solutions,