The success of a financial portal depends on two user experiences. The experience for a new user or visitor to the site and the experience of those who maintain and manage that particular financial portal. So it is important to focus our attention on both of these factors. User experience generally depends on the following factors: USER ENGAGEMENT LEVEL Usually this factor can explain the concept of Portal Speed. It is very important for any designer to take into consideration the speed of the portal to load and update the figures and information on the portal. A user would prefer a portal that updates regularly in a short span of time, to keep every user well informed about the state of the stock market in real time and load the data quickly so as to reduce the waiting period of the portal user. If the portal takes a long time to update, it is quite obvious that the user will get bored and easily lose interest in the portal because any user who will visit this site wants real-time market data which a slow portal would fail to provide. Hence, it is essential to keep the portal speed under control. Furthermore, if the portal is accessible in many languages, many users can use it without language problems. The use of any financial portal also depends on the size of the customer segment it is targeting. A good portal would appeal to a larger segment of the population, including teenagers, who lack financial knowledge because they represent the most valuable user population of the future. Having customizable widgets, a simple navigation system and a simple to understand portal will be able to attract these customers today or in the near future and will have a solid customer base in de... half of the paper... about the website and who does not get lost among the huge number of search engine results. The promotion in turn will help generate more revenue from all sources. Promotion via social media is necessary in today's Internet age. Mobile apps are also part of the promotion scheme, as an interactive app will attract more users towards it. USER INTERACTION Interaction with the user involves the website's feedback procedure. It should be easy for the user to provide feedback. Responses to the individual's questions should be as prompt as possible. Also, more emphasis needs to be given to the enhancement part of the portal, such as sending daily updates and news to its subscribers and brokers. A good feedback system, combined with good customer resource management and empowerment schemes, can also be a deciding factor in a user's selection of a particular portal..