Introduction In today's society it is becoming increasingly difficult for companies to remain competitive in their industry. Even established brands eventually die due to increasing competition from other companies. Companies struggle to find a strategy that keeps them at the top of their game. Recently there has been a growing interest in the strategic value of CSR (Corporate Social Responsibility). Corporate advertising is changing dramatically, appealing to consumers' ethics by using the causes that matter most in their lives. It is important for consumers to understand the manipulation that accompanies the CSR strategy. Skepticism about companies' goals is key when making the right decisions for consumers. Understanding CSR will help consumers evaluate the effects of their consumption choices. CSR currently does not have a universal definition, but it is commonly accepted that the strategy involves the corporate brand with a specific social issue related to the company's field of work. For example, a car company might apply its branding to the use of green energy in the automobile. Companies have noticed the benefits that CSR can generate for their company. However, this strategy is most effective when the company engages its entire brand around a particular cause. Whole Foods Market (WFM) is the perfect example of how using CSR works for a company. To understand how stores like WFM influence society's movement towards sustainability and healthy living, it is important to examine the stores' CSR strategy as depicted through their advertising, such as their website. In my article I hope to promote the conversation about using corporate responsibility strategy for businesses to... halfway through the paper... in a "'you can do well and do good'" way (Harbin and Humphrey 3) , earn money with the intention of doing something good with it for yourself and others. CSR strategy allows companies to identify around an issue that people truly care about and are willing to pay extra money to support a company that supports the same message. The environment and sustainable living are important issues for people of the future today. Companies have the opportunity to take a stand and spread the word about the cause, to make it a trend among consumers. For example, breast cancer has been a highly marketed cause by several companies through Susan G. Komen, and the movement has made great gains since then. A Walgreens recently built a store powered entirely by renewable resources, such as solar and wind energy. The store offers many opportunities for the community to go green.