Hiring innovative people is only wise if you have the patience and tenacity to manage a truly diverse team. When dealing with creative individuals who want to innovate, in most cases it is necessary to forego the standard rules adopted by most organizations in favor of a free workplace. The DNA of the innovator has five skills that form the inherited DNA of the entrepreneur, which includes associating, observing, experimenting, questioning and networking. When you associate, you look for patterns. In observing, observational research is the process of using one's natural environment to make inferences about a specific situation or idea. In experimentation, the critical thinking process uses analytical and reasoning skills that take into account attention to detail and problematic elements. When asking questions, problem solving allows you to work out the details to provide solutions to a problem. However, innovator DNA can help in brainstorming when working in a team to reach a common consensus on a specific