Quoting Henry Ford "Any customer can have a car painted any color he wants as long as it is black" following his ideology, McDonald's makes it difficult to satisfy demanding customers. The customer goes to one of the McDonald's restaurants, expecting a quick, low-cost meal, without really caring about the quality of the product, as customers decide whether the product is worth the price they will pay for it. However, a McDonald's consumer can easily get confused between quality and quantity, so if the burger appeals to large consumers, it is better. It's easy to say that speed is the most important performance parameter for the company and the customer, since it is punctuality. McDonald's is still a growing company and is expected to continue to be the number one company in the fast food industry, but it is essential for them to look back at their priorities, sure it is important to be fast in this industry, but what if what if we were? Is it quick to leave customers behind? With rigid scripts for employees, McDonald's is influencing the experience of going to one of their restaurants to promote their interests and they don't care if it matches what the consumer wants and